Our dog shop is now live and kicking.

I’ve set up AdWords campaigns and Google Analytics, approached a few of the country’s top industry sites for links, and waited for the cash to start rolling in.

Not surprisingly, it hasn’t been – yet. Thinking the site needed a good kick in the pants to get going, after looking at some competitors and what people usually click through to us for, I’ve thrown specials on a couple score items, and scheduled a site wide sale.

Now given the visitors to the site (discounting myself) you’d think by now we’d have some sales. Nope.

I think a large part of it is that some of our biggest sources of click-through visits aren’t very good visitors. Our site uses a popular and quite community driven shopping cart software, and when I added our site to their showcase of sites using their software, naturally enough everyone popped over for a sticky beak.

Problem is, we’re only selling our products within Australia, and most of the visitors for that site don’t live in Australia. Doh.

I’ve also been tweaking my Adwords CPC rates – downward! But that’s for another post.