Recently I up and created a squidoo lens. There were two main reasons - 1. I wondered what earning potential they could have, and 2. at the time I was annoyed by the domplayer/winzix/zixplayer/divocodec/3wplayer scam playing out in torrents at the moment. Creating the lens was relatively painless, and as I was largely wanting to disseminate information about the scam I didn't create it with a bent towards earnings. Even so, the stats have surprised me.

I don't know what's normally a good increase in stats and decrease in lens rank, however when I recently revisited it I found that I was now ranked #197 in the "How-To & Education" category of lenses, and ranked #2711 overall. These figures seemed surprisingly good given how little thought I'd given its creation (though to be fair I thought it would be a popular topic).

I've even at last glance had 84 outbound clicks from my lens - now if only it was a topic that could lead to affiliate sales - hmm, perhaps I should check with symantec (the only AV link on the lens). And maybe, just maybe I can think up a more saleable topic for a lens.

References: 3wplayer, domplayer, zixplayer, etc on Squidoo.