Recently when we went to our usual McDonalds they had added a new feature - a 2 orders or less express lane. Firstly we were left wondering what constitutes an "order" - but aside from that, I don't think it's (yet) working as they perhaps imagined.

I decided to try it the other day, using the express lane even though the other lines were a little shorter. There were only 2 people/orders ahead of me, and yet it was probably 10 minutes before I was being served.

I think they may need to rethink a few things:
  1. When you add an express lane, people jump into it expecting to be, oh I don't know, say FAST. So why would you put the trainee counter staff on that register?
  2. While this would rule me out, I think they need to limit the types of orders that can be processed in the express lane, for example no custom items in the order, and perhaps commonly ordered items only. Anything that keeps the turnover quick.
  3. Obviously they should put any such new rules on the express lane sign, as presently it appears no-one really knows what "maximum 2 orders" really covers - 2 simple meal deals, or the orders of two people who may order all sorts of wierd, custom items?